A lot of big inventions were discovered " by chance ". Let's take the case of the penicillin. In 1928 the scholar Alexander Fleming discovers it after to have forgotten a culture of mushrooms in his laboratory. He notices that a mildew that had developed (Penicillium notatum) killed all the bacteria around the mushrooms. 17 years later he shared the Nobel price of medicine.
Another example Kyle Walker England Jersey , the discovery of Velcro. While taking a walk in the mountains, Georges De Mestrallet, engineer Kieran Gibbs England Jersey , is irritated by the small balls of a plant that hang themselves to its clothing and to the hairs of his dog. The tiny hooks of the seeds of bardane that it observes to the microscope give him the idea of the closing Velcro.
Velcro has become a multinational corporation.
There are hundreds of examples of this type as the history of the Archimedes principle discovered in his bath, the apple of Newton (universal gravitation) or the post-it and its adhesive that sticks and puts back itself, etc.
These examples show that persons in contact with a circumstance Jordan Henderson England Jersey , capitalize on that by making their creativity work.
This astonishing faculty carries a name:
The serendipity, or the creative exploitation of the unforeseen.
1) The serendipity is the art to do a happy encounter and to exploit this position to your advantage. As the history of the Mc Donald's hamburger restaurants. Ray kroc, salesman of milk-shake machines Jonjo Shelvey England Jersey , fascinated by the concept, encounter the Mc Donald's brothers, convince them to let him take care of the franchising and some years later repurchases the rights of their corporation for 2.7 million us dollars. You know the continuation?br > 2) This is the faculty to find by chance something else that what is looked for. As these researchers working on a medicine destined to heal chest throat infection. They discover a secondary one very special effect: the priapism. You know the name of the product: the Viagra.
3) This is also the capacity to discover or invent by the recuperation and the creative exploitation of the consequences of an accident a priori unfortunate. As the history of a researcher of 3-M that discovers which will become " scotchgard " ?the anti-smirch product for fabrics of 3-M - while dropping a fluoride solution on one of her tennis shoes. It was impossible to withdraw the spot whatever the solvent. Phenomenal success.
Without the knowledge John Stones England Jersey , I have applied myself the principle of serendipity. That happened during the heat wave of 2003 in Europe.
You know, I'm teacher in a driving school. We don't have air conditioning in the car. The boss finds it too expensive...
During 8 long hours I had to sit in an overheated car! From 12 AM to 8 PM: the hottest hours. Terrible!
Here you can see the third example of serendipity. A crisis situation force your creativity?If you want. But you have to be aware of its course. Otherwise you pass by this business opportunity.
In order to find a solution to refresh myself, I forced my imagination. Because I suffered terribly. Gas atomizers are really good and refreshing but Too expensive and not reusable. I could empty a whole gas bottle a day...
A trigger sprayer is not easy to use Joe Hart England Jersey , particularly when spraying your face. Moreover too bulky to carry or to place in a reachable spot, as the door of the car.
I didn't find a little spray you can unscrew with a Jet strong enough to spray as easy as gas atomizer. And perfume sprays are no strong enough and too little.
I wanted a water spray supple and resistant, large enough to use without being afraid to miss water when you need it the most. A water spray you can choose to fill with mineral or running water Jamie Vardy England Jersey , easy to carry and so as not to feel against your body when worn. And last but not least, a water spray cheap and reusable.
While looking for a packing corporation, - again a " chance " - I fell on a manufacturer of plastic pouches that corresponded exactly to the qualities that I looked for James Milner England Jersey , for my spray idea.
Some months later, the spray Pssshiiit was born.
How to develop your serendipity?
We are surrounded by consumer goods. Take advantage of this abundance of products around you. Become a difficult consumer. Criticize the products that you employ, find their defects Jack Wilshere England Jersey , and then make your creativity work so as to find a solution.
Once the solution found, there is two exploitation possibilities:
1) You exploit yourself the new idea, as I did it myself.
2) You sell the idea. If the idea is patentable Jack Butland England Jersey , make patent request in your country. If you do it yourself the gaits of a patent deposit, the price is very reasonable and it's not so complicated as you think. You have a year to find a contractor interested by the purchase of